Recommended
Reading
Peppered
with dozens of stories and examples from
the great and not so great, the book
offers a well-reasoned road map to
excellence that any organization would
do well to consider. |
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Click
on the book cover for more information. |
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Jim
Collins begins this book with a startling and
counterintuitive claim: "Good is the enemy of
great." We've become so conditioned to think
of performance as something that develops along
evolutionary lines -- from poor to good to
outstanding -- that it takes a minute to grasp the
notion that competence can actually inhibit
achievement. As Collins says, "The vast
majority of companies never become great,
precisely because the vast majority become quite
good -- and that is their main problem." |
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